Marketing A House That's For Sale

Marketing A House That's For Sale

The key to top sales is a solid marketing plan – this means identifying your target market, understanding their needs, creating an impactful marketing message, and presenting a quality product. You need to make the sale all about the person that you are trying to sell to.

So, what does this mean for selling your home?

Everything…

Home staging is an effective marketing technique that integrates decorating with marketing and creates an experience for home buyers. It’s about more than just furnishing a home – it’s about selling a lifestyle! In order to present a “product” that your potential buyers will want, invest in a home staging consultation, and if needed, hire a home stager for additional services, including furniture, artwork, and accessory rental, to complete the look. By working with a home stager, you can identify and address all buyer perceptions, positive or negative, and ensure the most positive experience possible.

How Much Does It Cost to Stage Your Vacant Home?

How Much Does It Cost to Stage Your Vacant Home?

If you have ever lived in a home for sale, you can appreciate how challenging it can be to maintain a show-ready home for the duration of the listing. Of course, this is made especially difficult if you happen to have pets, kids, or any other type of life. While it is much less stressful for you as a homeowner to sell a home that you are not living in, an empty home puts a great deal of additional stress onto your buyer.

The number rule of selling (anything) is that it’s not about you. In order to set yourself up for sales success, you will need to understand your buyer‘s needs, put those needs before your own, and clearly outline how you can help to deliver on those needs. What problem do you solve? Your buyer will have a list of wants and needs when looking at a home, but ultimately they will want and need something that fits their daily lifestyle.

Selling Your Home with Kids

Selling Your Home with Kids

I get it – you all have to live in your home while it's listed for sale...

The home-selling process can be very disruptive, and often stressful, on kids. You may want to recommend that they play a part in preparing their rooms for sale themselves, to help them with the transition. If you have any knowledge of their next home, you can also help to get them excited about getting their new home ready.

Selling Your Home with Pets

Selling Your Home with Pets

When preparing your home for sale, the ultimate goal is to ensure that the home shows at it’s very best, and appeals to as many potential buyers as possible. This strengthens your chance of receiving quality offers, and selling the home quickly.

Unfortunately, not all buyers are pet lovers, and in fact, a home with pets can often be a cause of concern for many, especially for those with allergies. Evidence of pets such as toys, food dishes, and pet beds will also put potential buyers on the lookout for damage throughout the house that may have been caused by furry family members. By eliminating the presence of the pets in the home, buyers can focus on the home’s features, instead of scrutinizing and looking for flaws.

BTSH Reflects on 2017

BTSH Reflects on 2017

As another year comes to a close, we wanted to take a moment to reflect on the past 12 months, and peer through the looking glass at the year ahead. We want to thank you for continuing to be a part of our journey, and look forward to another year serving the residents of Waterloo Region.

So what made this year so fantastic? Here are just a few things that happened at Beyond The Stage Homes - thank you for being a part of it!

January - Shauna Lynn Simon and Jennifer Roth attended the biggest home staging industry event in North America, RESACON in Las Vegas, where they continued to develop their skills and build relationships. In addition, Beyond The Stage Homes’ sister company, SLS Academy, was honoured as a finalist for Most Innovative Product for their Client Care Package, a staple in all BTSH consultations since inception.