While it is possible to sell an empty house, it is rare. If you have ever tried to sell a vacated house absent of its furnishings, you have likely experienced this first hand - numerous buyers passing on the home, and feedback that makes no sense to you. What do you mean the bedrooms look small? The living room isn't an awkward layout! Since you have lived in the house, you know how great it looks when it’s fully furnished and decorated, and you understand how each room should be set up. The trick is in helping your buyers to understand this.

Unfortunately, the ability to visualize a space is a skill that not everyone has. In fact, only about 10% of your prospective buyers have this ability to properly visualize a space beyond what they see in front of them. This means when you are selling a vacant home, you’re missing out on 90% of potential market! Vacant homes will often take much longer to sell than a properly staged home (72% longer in fact, according to RESA®’s 2014 survey). Not only does furnishing a home properly help buyers to understand the optimal placement for their furniture, but it will allow them to connect on an emotional level as well. It’s not just about having furniture in a house in order to help buyers to visualize it, but it’s about merchandising the home, and selling the experience of living there.