Top Designer Picks for Home Decorating "Must-Haves"

Top Designer Picks for Home Decorating "Must-Haves"

When you’re planning a room, it’s easy to forget the details. In order to complete the look of a room, and make it feel like your own, you need to invest in some of the finishing touch pieces to add that final design layer. This is where we find a lot of our design clients get stumped, unsure of what to get, or how to put it all together, so we’ve put together a list of our best “must-haves” for every home!

Your BTSH Team: Marina Hermann

If you’ve ever called the BTSH office, you’ve probably talked to Marina. She is the Executive Assistant – a.k.a. the glue that holds the BTSH team together. Most of her work happens behind the scenes, as she keeps the office organized and the team operating efficiently. Her attention to detail and positive attitude have been an asset to BTSH since she joined the company two years ago.

“Before BTSH, I always worked for big, public companies as an Executive Assistant to the President and the CEO,” she said. “I worked for Hewlett-Packard for seven years, then for ARISE Technologies Corporation for 14 years, but I was ready for a change.”

Marina started at BTSH at just a few hours each day, but quickly took on more hours and responsibility as Shauna Lynn recognized that she was capable of handling a much larger workload. Her position was expanded from part-time administration to a full-time executive support role. She now has her hands in just about everything, including organizing the monthly home seller workshops, SLS Academy, Shauna Lynn’s scheduling, coordinating communication with clients, vendors and realtors, and much more.

“We couldn’t do what we do without the help and support that Marina provides. For over two years now, she has helped us to transform our office, which now runs like a fine-oiled machine! She helps to keep everything in order, and ensures that we stay on track while allowing us to do what we do best – designing and staging houses,” said Shauna Lynn, owner of BTSH.

As a side project, Marina and her husband used to flip houses. They purchased run down places, then spent a few months fixing them up to sell at a profit. Because of this experience, she is able to help out with stages, de-stages, and finishing touches on jobs as needed.

“When I saw the job posting for this position, I thought it would be a great fit for me because of my experience in administration, but also my love for interior design.  It was the best of both worlds!” Marina said.

Marina now handles the administration of the entire BTSH office and is a valued member of the team!

Contact Beyond The Stage Homes today to find out how to get your property sold!

Phone: +1 (226) 240-0766
Email: info@btshomes.com
www.beyondthestagehomes.com 

Why Your Empty House Won't Sell

Why Your Empty House Won't Sell

While it is possible to sell an empty house, it is rare. If you have ever tried to sell a vacated house absent of its furnishings, you have likely experienced this first hand - numerous buyers passing on the home, and feedback that makes no sense to you. What do you mean the bedrooms look small? The living room isn't an awkward layout! Since you have lived in the house, you know how great it looks when it’s fully furnished and decorated, and you understand how each room should be set up. The trick is in helping your buyers to understand this.

Unfortunately, the ability to visualize a space is a skill that not everyone has. In fact, only about 10% of your prospective buyers have this ability to properly visualize a space beyond what they see in front of them. This means when you are selling a vacant home, you’re missing out on 90% of potential market! Vacant homes will often take much longer to sell than a properly staged home (72% longer in fact, according to RESA®’s 2014 survey). Not only does furnishing a home properly help buyers to understand the optimal placement for their furniture, but it will allow them to connect on an emotional level as well. It’s not just about having furniture in a house in order to help buyers to visualize it, but it’s about merchandising the home, and selling the experience of living there.

Light It Up!

Light It Up!

Light it up, make the switch!

How many times have you noticed those (ahem…) beautiful builders choice old-school ceiling lights in hallways, equally questionable pendants above a kitchen island, and/or an underwhelming dining room chandelier?

I’ve been there, I’ve lived with these lighting selections for a time, but once I settled into my space and got a feel for how I lived and worked in it, I formulated a design plan, and finally upgraded!

Lighting has come a long way in affordability and design in the last few years. The wide assortment of styles and equally attractive price points has made switching out to upgraded lighting an easy choice.

In the past, lighting was viewed as more utilitarian than an integral part of a design plan. For me, lighting is the icing on the cake, the cherry on the sundae… well, you get it! I love great lighting and take joy in selecting the perfect pieces to add that little bit of interest, bling, whimsy, whatever that space is calling for!

While there has always been a wide variety of beautiful selections at your local lighting stores, price points were usually pretty intimidating. If you were looking to add a light as a focal point, it was more likely for a formal dining room where you needed a bit more drama. These days, however, look no further than your local home improvement store for current, and affordably priced selections for all areas of your home, as shown below:

Your BTSH Team: Jennifer Roth

Meet Jennifer Roth, BTSH’s Professional Home Stager! Jennifer and Shauna Lynn met through the local RESA chapter and found a connection right away. They often met outside of chapter meetings and quickly discovered they worked well together. So well, in fact, that Jennifer often helped out with BTSH vacant staging jobs. They ultimately decided that it made sense to combine their efforts, and Jennifer officially joined the BTSH team in May 2014.

Jennifer was one of the first certified Real Estate Staging Professionals (RESP). With a diploma in Interior Design from Sheridan College, she has been preparing homes for sale since 2011 and was named one of RESA’s Top 10 Rising Star Home Stagers in North America in 2013. Jennifer is also skilled in interior design and decorating, new home construction, real estate, and advertising and marketing. “I just love being able to take a room and transform it into something beautiful,” said Jennifer.

Prior to working at BTSH, Jennifer worked as a deal secretary with RE/MAX, where she processed offers on real estate transactions. She also worked at Peak Realty, where she acted as a personal assistant to a group of six realtors. “Everyone said I should be a realtor. I thought about it, and loved the industry, but wanted to use my creative side more,” said Jennifer. She credits a realtor with bringing home staging to her attention, and as a result, Jennifer started Home Selling Edge in 2011. She worked there until she merged with BTSH in 2014.


QUICK FACTS ABOUT JENNIFER
Favourite part of her job:
    Finding solutions to help sellers live in staged homes, and seeing the reactions of homeowners who see the transformation after a vacant stage.
Favourite TV show:
    House Hunters
    Love It or List It
Favourite stager:
    Karen Otto
    Red Barrinuevo
Favourite upcoming trend:
    Gold is coming back! Especially in fixtures. Furs are also becoming more popular again!

Jennifer loves contemporary designs like light fabrics, soft textures, clean lines, and metallics. She also appreciates all other design styles, and prides herself on being able to visualize different styles in all kinds of homes, whether it’s traditional, rustic, vintage, contemporary, or more!


Contact Beyond The Stage Homes today to find out how to get your property sold!

Phone: +1 (226) 240-0766
Email: info@btshomes.com
www.beyondthestagehomes.com 

Why Savvy Homeowners Choose Home Staging

Why Savvy Homeowners Choose Home Staging

While home staging is not a new concept (in fact, the industry is actually about 40 years old), it has gained popularity in recent years, thanks to additional exposure through magazines and television shows. There are a number of reasons why home staging works the way that it does, and more and more homeowners are reaping the benefits.

In this week's Vlog, we explain a number of popular reasons why home staging works, and why savvy homeowners are choosing to stage before they list.